Make it simple for the retailer and easy for the shopper to use and transport.

Offer cost-savings solutions and increase shelf appeal for beach defense lotion.

Engineer a better sustainability index score

Combined the vacuum forming with cardboard header to make the countertop display easy to set-up and durable.

Designed a structurally display base with hole to make the product into place.

Bright graphics and an appealing Neutrogena visual on the heade

The Neutrogena program was hugely successful at Target. A one stop, full shopper solution for beach defense lotion, it was almost impossible to keep the highly coveted lotion on the shelves. Some of the most noteworthy results included:

Distribution of almost 55,000 cups

Neutrogena outperforming their largest competitor despite being disadvantaged on price

Attachment rate of 86%-the highest that target has seen of any program

A program sells through of around 75%