Create a big volume pallet display to promote the launch of a new product.

Feature prominent graphics to emphasize cost savings.

Designed the display to be flexible for variable size, height, and weight products.

Bright graphics and an appealing monster high were tied in to the front and side panels to attract attention and encourage interaction.

Space was engineered to keep product inventory readily available.

With the size of the display and its high volume product load, Monster High™ doubled their store space during one of their peak selling seasons. The large product load also supported sales and profitability goals and validated POS and market Share growth for this retailer that was greater than their expectations.

The display was successful in obtaining 100% of targeted sell-in, once the display was accepted by the retailer; it was a forced distribution to the stores.